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It is common knowledge that psychological factors affect markets, but traditional economic theory does not account for them. Instead, classical economics assumes that markets are logical and rational. Behavioral economics has given birth to several theories that help us understand the psychological factors involved in choosing which of several investments, consumer items, or other market items to select. Choice theory posits that decision making is sensitive to formulation, context, and procedure preferences between gambles. Prospect theory examines choice under risk and has described such effects as loss aversion: framing effects, the formulation decision makers are exposed to and the interpretation they construct, and mental accounting, which oversimplifies.

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Behavioral Economics

Click on a title for ordering information, educational objectives, author biographies, and more.

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ANIMAL SPIRITS

How Human Psychology Drives the Economy and Why It Matters for Global Capitalism

George A. Akerlof and Robert J. Shiller

230 page (180 text)

7 CE credits

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BEYOND GREED AND FEAR

Understanding Behavioral Finance and the Psychology of Investing

Hersh Shefrin

310 pages

10 CE credits

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CHOICES, VALUES, AND FRAMES

Daniel Kahneman and Amos Tversky, Eds.

390 pages

14 CE credits (Chaps. 1-21)

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CHOICES, VALUES, AND FRAMES

Daniel Kahneman and Amos Tversky, Eds.

382 pages

14 CE credits (Chaps. 22-42)

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CHOICES, VALUES, AND FRAMES

Daniel Kahneman and Amos Tversky, Eds.

860 pages

28 CE credits (All chapters)

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GREAT BY CHOICE

Uncertainty, Chaos, and Luck - Why Some Thrive Despite Them All

Jim Collins, Ph.D. & Morten T. Hansen, Ph.D.

320 pages (184 text)

6 CE credits

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HOW WE DECIDE

Jonah Lehrer

256 pages

8 CE credits

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NUDGE

Improving Decisions About Health, Wealth, and Happiness

Richard H. Thaler & Cass R. Sunstein

304 pages

10 CE credits

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OUTLIERS

The Story of Success

Malcolm Gladwell

320 pages

9 CE credits

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PREDICTABLY IRRATIONAL

Dan Ariely

304 pages

10 CE credits

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SCARCITY

The New Science of Having Less and How It Defines Our Lives

Sendhil Mullainathan and Eldar Shafir

234 pages

6 CE credits

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SPENT

Sex, Evolution, and Consumer Behavior

Geoffrey Miller

384 pages

12 CE credits

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THE (HONEST) TRUTH ABOUT DISHONESTY

How We Lie to Everyone -- Especially Ourselves

Dan Ariely, Ph.D

265 pages

9 CE credits

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THINKING FAST AND SLOW

Daniel Kahneman, Ph.D.

512 pages (416 text)

15 CE credits

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THINKING FAST AND SLOW

Daniel Kahneman, Ph.D.

512 pages (416 text)

8 CE credits

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WHY EMPATHY MATTERS

The Science and Psychology of Better Judgment

J.D. Trout

285 pages (235 text)

8 CE credits