THE TIPPING POINT
How Little Things Can Make a Big Difference
Malcolm Gladwell
Back Bay Books, 2002
LEARNING OBJECTIVES:
• Learn that ideas, products, and messages can spread like viruses do.
• Learn about the Hush Puppies virus.
• Learn the Law of the Few: connectors, mavens and salesmen.
• Learn the Power of Context and the power of translation
• Learn about the Stickiness Factor.
• Analyze and plan influence and change campaigns using the theories and principles of social psychology.
• Examine the spread of social behaviors and ideas as they were epidemics.
• Look at the psychological research that supports this approach.
• Learn three characteristics of changes that make this analysis possible: contagiousness, small causes can have big effects, and that change happens at one moment.
• Learn that “Tipping Points are a reaffirmation of the potential for change and the power of intelligent action.”
Malcolm Gladwell is a former business and science writer at the Washington Post. He is now a staff writer for The New Yorker.
9 CE credits; 304 pages
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